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What is the appropriate action when dealing with an irate or angry customer expressing dissatisfaction with a controversial product?

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Final answer:

In dealing with an irate customer, it is essential to stay calm, listen actively, choose words carefully, and ask open-ended questions. Affirmation and focusing on problem-solving can aid in resolving the issue, and involving a supervisor or HR may be necessary if the conflict cannot be immediately resolved.

Step-by-step explanation:

Dealing with an Irate Customer

Handling an irate or angry customer involves a level of professionalism and empathy. When confronted with this situation, it is crucial to choose your words carefully to prevent exacerbating the issue. Remaining calm and listening actively demonstrates respect and a willingness to understand the customer's perspective. To avoid being defensive, avoid suggesting that you are right and the customer is wrong. Instead, engage in the conversation by asking open-ended questions which can provide insight into the customer's concerns.

Affirmation is key; restate what the customer has said to ensure that both parties have a mutual understanding. This technique can affirm the customer's feelings and mitigate misunderstandings. Focus on the problem at hand rather than assigning blame, and seek a solution that is agreeable to both the customer and the company. If resolution cannot be immediately achieved, it may be appropriate to involve a supervisor or the HR department for further assistance.

In any interaction of this nature, it's important to remain sensitive, as making customers feel bad about their choices can result in alienation rather than resolution. Instead, aim for a productive conversation that can lead to bridge-building and a greater mutual understanding.

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