Final answer:
A layaway option can address a customer's objection by providing a flexible payment plan.
Step-by-step explanation:
One way a seller of goods can address a customer's objection of imperfect information is by offering a layaway option. Layaway is a payment plan where the customer can reserve an item by making a deposit and then pay off the remaining balance over time. This can address the objection by providing the customer with the opportunity to secure the item they want without having to pay the full amount upfront, reducing the risk of buyer's remorse.
For example, imagine a customer wants to buy an expensive piece of jewelry but is unsure if they can afford it all at once. By offering a layaway option, the seller can reassure the customer that they can reserve the jewelry and pay for it in installments, making it more manageable and reducing the uncertainty of making a large purchase.
In summary, a layaway option can address a customer's objection of imperfect information by providing them with a flexible payment plan that allows them to secure the item without immediately committing to the full cost.