Final answer:
The sales process exists not only to make profit but also to build a business reputation and maintain customer relationships through quality products, service, and ensuring satisfaction for long-term success.
Step-by-step explanation:
Besides making a profit, the sales process exists to build and maintain a positive business reputation and establish customer relationships, which are vital for sustained success. The sales process is not only about immediate profit but also involves establishing a strong brand presence and fostering customer trust and loyalty. This is achieved through consistent product quality, excellent customer service, and ensuring customer satisfaction. Businesses aim for repeat customers and positive recommendations, which help to drive more sales and generate a virtuous cycle of revenue and reputation enhancement for long-term viability.