Question

You are working at Nike and are asked to explain why ethical behavior is important from the list

below what would you say is the most important reason for conducting ethical Behavior

a. discouraging tariffs or quotas
b. developing competitive advantages
c. developing creative advertisements
d. creating positive balance of payments affect
e. avoiding host country sanctions

Answer 1

Developing competitive advantages is the most important reason for conducting ethical behavior at Nike.

Step-by-step explanation:

The most important reason for conducting ethical behavior at Nike is to develop competitive advantages. By adhering to ethical standards, Nike can build a positive brand image and gain the trust and loyalty of customers. This can set them apart from competitors and attract more consumers, leading to increased sales and market share. Ethical behavior can contribute to building a positive brand image, fostering customer trust, and enhancing the company's reputation. A strong ethical stance can set a company apart from competitors and attract consumers who prioritize socially responsible and ethical practices. In the long run, this can lead to a competitive advantage in the marketplace. While other factors like avoiding host country sanctions or developing creative advertisements may also be important, ethical behavior often has a broad and enduring impact on a company's overall success and sustainability.