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In one of the cases in the textbook General Electric launched its ecomagination initiative the program had many commitments and goals General Electric said this initiative was important to do

because it was good for the planet and was a response to___

a. the need to reduce the cost of producing their products
b. disputes from the WTO
c. customer demands
d. the trade war with Brazil
e. none of the other answers are correct

1 Answer

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Final answer:

GE's ecomagination initiative responds to customer demands, focusing on reducing emissions and creating energy-efficient, environmentally friendly products.

Step-by-step explanation:

General Electric stated that its ecomagination initiative was important to execute because it was good for the planet and was a response to customer demands. Through this initiative, GE committed to various environmentally conscious goals such as measuring and reducing emissions, creating energy-efficient products, and reducing the environmental impact of its operations. These goals aligned with the broader business and environmental trend where companies adapt to not only be economically advantageous but also to address the global issues of climate change, deforestation, and other environmental concerns.

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