Final answer:
Relationship selling is characterized by a partnership-centric approach, focusing on long-term relationships and mutual value creation between the salesperson and customer, mirroring modern trends of cooperative business relationships.
Step-by-step explanation:
Relationship selling differs from traditional personal selling due to its adoption of a partnership-centric approach. Unlike traditional models which often prioritize immediate sales transactions, relationship selling emphasizes the building of long-term connections with customers.
This customer-oriented strategy involves tailoring the sales experience to individual client needs and providing ongoing support, aimed at fostering loyalty and establishing a lasting business relationship. By understanding the customer's business and offering solutions that not only address immediate needs but also contribute to their long-term success.