Final answer:
Sales force objectives encompass quantifiable goals like sales volumes and revenue targets but do not usually include individual employee job satisfaction as an objective for the entire force.
Step-by-step explanation:
Sales force objectives for the entire force are normally stated in terms of quantifiable and measurable goals related to sales performance, revenue targets, and customer relations; however, they are not normally stated in terms of individual employee job satisfaction. Such objectives are crucial for guiding the efforts of a sales team and measuring success. A sales force is typically tasked with goals including achieving certain sales volumes, expanding customer bases, improving customer relations, and increasing product or service awareness.
As part of sales management, it is important to create objectives that are specific, measurable, achievable, relevant, and time-bound (SMART). While individual job satisfaction is an important aspect internally within a company, it is not usually an objective of the entire sales force addressed in strategic sales plans or performance metrics. Sales objectives should always seek to align with the broader goals of the company and typically involve figures and outcomes that can be directly measured and influenced by the sales team's activities.