Question

in australia coca-cola launched mother, an energy drink. however, most people did not like the taste. rather than introducing an entirely new product, coca-cola decided to reposition the product. it reformulated the mother drink and re-released it with a new marketing campaign. by using a larger can size and different colors, coca-cola is changing the _______ of the product

Answer 1

Coca-Cola is changing the position of the product by reformulating it and re-releasing it with a new marketing campaign, including a larger can size and different colors. Coca-Cola is changing the position of the product.

Step-by-step explanation:

Coca-Cola is changing the position of the product.

By reformulating the Mother drink and re-releasing it with a new marketing campaign, Coca-Cola is aiming to target a different segment of the market and appeal to a larger audience. The larger can size and different colors are part of this repositioning strategy to create a new image for the product.

This strategy allows Coca-Cola to leverage its existing brand recognition and customer base while adjusting the product to better meet consumer preferences and attract new customers.