Final answer:
The student is inquiring about the strategies Frank Pepe employed to promote its new branch to existing customers, which fall under business marketing strategies. Various methods, such as direct marketing, social media engagement, and special promotional events, could have been used to target loyal customers effectively. The specific strategy used by Frank Pepe would depend on their marketing goals and available resources.
Step-by-step explanation:
The student's question implies a need to understand how a business, in this case, Frank Pepe, promotes its new branch to its existing customers. There are various strategies that businesses employ to inform existing customers about a new branch. These strategies could include direct marketing, loyalty programs, social media announcements, email newsletters, promotional events, or special offers exclusive to loyal customers. The specific method(s) used by Frank Pepe, however, would depend on the company's marketing strategy and the resources at their disposal.
For instance, if Frank Pepe prioritized personalization, they might use direct marketing tactics such as sending tailored emails or postcards to customers who frequently visit existing branches. On the other hand, if they wanted to create a buzz around the new branch, they might utilize social media platforms to reach a broader audience quickly and encourage shares and interaction.
Another possible method could be hosting a special opening event where existing customers are invited to enjoy a meal at the new location. This event could provide an opportunity for customers to experience the new branch firsthand and could be accompanied by a special offer, like a discount or a limited-time menu item. The effectiveness of these strategies can greatly benefit from a strong understanding of the customer base and what drives their loyalty and engagement with the brand.