Final answer:
Oreo developing a new Rocky Road flavor is an example of a product innovation in the business industry.
Step-by-step explanation:
When Oreo developed a new Rocky Road flavor, it was an example of a product innovation in the business industry. Product innovation refers to the creation and introduction of a new or improved product in the market. Oreo's development of the Rocky Road flavor can be seen as a strategic move to attract new customers and increase sales.