Question

OkCupid wanted to know how effective its campaign was. It decided to survey a panel of users to measure how well they remembered the advertisement. OkCupid is currently in the _______ stage of the advertising campaign and is interested in implementing a(n) _______.

Answer 1

OkCupid is in the evaluation stage of its ad campaign, intending to implement a survey to measure ad recall.

Step-by-step explanation:

OkCupid is currently in the evaluation stage of the advertising campaign and is interested in implementing a survey. By surveying a panel of users, they can measure how well the users remember the advertisement, which helps provide insight into the effectiveness of the campaign.

They want to measure ad recall among their users to understand the effectiveness of their advertisement. Surveys are a common methodology used to gather feedback and measure campaign success, as they allow businesses to collect quantitative data about customer perception and behavior.