Question

Felicity loves to try new products because she gets a thrill from it. Even though some of the products she adopted turned out to be failures, Felicity is willing to take the risk. She needs to be the first one to own the newest products! Her best friend Melanie, however, is generally suspicious about new products. For instance, when the iPad first came out, Melanie was highly skeptical. Even when Felicity assured her that it was a good product, Melanie was not certain. Finally, after a few years and lots of encouragement from Felicity, Melanie decided to purchase the newest iPad. Felicity is most likely in the _______ category, while Melanie is most likely in the _______ category of product adopters.

Answer 1

Felicity is an Innovator who adopts new products quickly, while Melanie fits the Late Majority category, adopting new products once they are widely accepted.

Step-by-step explanation:

Felicity is most likely in the Innovators category, while Melanie is most likely in the Late Majority category of product adopters.

In the diffusion of innovations theory, there are different categories that describe how early or late an individual adopts new products. An Innovator like Felicity is eager to try new products as soon as they become available, often without needing proof of their success.

They are willing to take risks and are looking for the thrill of being the first to try something new. Innovators make up a small percentage of the market. On the other hand, individuals in the Late Majority, similar to Melanie, are more skeptical about new innovations and will only adopt them once they have been widely accepted by the majority. They are more cautious and make decisions based on the experiences and recommendations of others, typically adopting an innovation well after the average participant.