Final answer:
The strategy of offering free pizzas for a week can be termed as a marketing strategy or promotion strategy to attract new customers and increase brand visibility.
Step-by-step explanation:
The strategy of offering free pizzas for a week by Frank Pepe can be termed as a marketing strategy or promotion strategy.
This strategy is aimed at attracting new customers and increasing the brand visibility of Emiliano's pizza. By offering free pizzas, Frank Pepe is hoping that more people will come to Emiliano's and try their food, which can potentially lead to repeat customers in the future.
This promotional offer is a way to create buzz and word-of-mouth marketing, as people are likely to talk about the free pizzas and encourage others to visit Emiliano's during the week of the offer. It's a cost-effective technique to generate interest and boost sales.