Question

OkCupid paid popular community site BuzzFeed to publish a post on its site. The post is titled "Here's How to Be Super Dateable, According to OkCupid." The post followed the BuzzFeed format but also included links to download the OkCupid app. What type of advertising is OkCupid using?

Answer 1

OkCupid is using native advertising by paying BuzzFeed to publish a post that blends with BuzzFeed's format, titled "Here's How to Be Super Dateable, According to OkCupid," and includes links to download the OkCupid app.

Step-by-step explanation:

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In this case, OkCupid has collaborated with BuzzFeed to create content that resembles BuzzFeed's typical format.

The post seamlessly integrates with BuzzFeed's community site, providing dating advice while subtly promoting OkCupid through links to download their app. Native advertising aims to engage users in a non-disruptive manner, fitting seamlessly into the context of the platform where it is placed.