Question

Susie Fogelson, the former head of marketing for Food Network and Cooking Channel, mentions that metrics are easy to get from social media, and one can see the return on investment almost immediately. Which of the following steps of the advertising campaign is Susie discussing?

Answer 1

Susie Fogelson refers to the measurement and monitoring step of an advertising campaign, where social media metrics allow for a near real-time evaluation of return on investment.

Step-by-step explanation:

Susie Fogelson is discussing the aspect of an advertising campaign that deals with monitoring and measuring the effectiveness of the campaign. Through the use of social media, it's possible to track various metrics such as engagement, reach, and conversions to evaluate the return on investment (ROI) in near real-time. This reflects the significance of analytics in the modern advertising landscape, allowing marketers to understand what resonates with their audience and adjust strategies almost immediately for better outcomes.

Susie Fogelson is discussing the step of measuring metrics and return on investment (ROI) in an advertising campaign when using social media. Social media platforms provide easy access to data and analytics, allowing marketers to track the performance of their campaigns and see the immediate impact on their investment. For example, they can measure engagement metrics like likes, shares, comments, and click-through rates to determine the effectiveness of their advertising efforts.