Final answer:
Scripps Networks Interactive uses a variety of marketing methods, including mobile and social media, which are part of the advertisers' marketing strategies. Television's vast reach and data-driven targeting make it a primary channel for these strategies, enhanced by the integration with interactive technology.
Step-by-step explanation:
Scripps Networks Interactive uses a number of means such as mobile marketing, social media, and websites to advertise its partners' products. This forms part of the marketing strategies of the advertisers. Companies find television an irresistible platform to promote their goods and services due to its vast reach and ability to target a specific market demographic. Advertisers can use sophisticated data to target their advertising to the appropriate audience, whether it's a cartoon or cooking show audience. Moreover, the integration of technology and social media has transformed television from a one-way medium to an interactive one, further enhancing the ability of advertisers to engage with their audience.