Question

Tide Pods was developed to revolutionize the detergent industry and spark new interest in Tide laundry detergent. The pods launched with much fanfare. Customers like the pods because they are less messy and more concentrated than liquid detergent. Originally, the pods were placed in a clear packaging. Other competitors have also released detergent pods due to their popularity. However, since its release there have thousands of incidents with children ingesting the pods and mistaking them as candy. Because of their higher concentration, ingesting the pods can do severe damage and has even led to deaths. Procter & Gamble responded by changing the packaging so that it is no longer transparent. It also made the packages harder to open.

Refer to Scenario 11.3. When first released, Tide Pods caught consumers' attention because the detergent was placed into a small orange "pod" that users could throw into their washing machine. This eliminated the need to measure and pour out messier liquid detergent. Tide Pods likely represent what type of packaging?

Answer 1

Tide Pods' initial packaging is categorized as functional packaging due to its innovative design that pre-measures detergent and reduces mess.

Step-by-step explanation:

When Tide Pods were first released, they caught consumers' attention because of the innovative packaging design. Tide Pods featured a small, orange pod containing highly concentrated detergent that could be tossed directly into the washing machine. This type of packaging can be classified as functional packaging, as its primary purpose goes beyond simply holding a product; it simplifies the laundry process by pre-measuring the detergent and minimizing mess.