Final answer:
The consumer decision process begins with need awareness. Once the need awareness stage is reached, the consumer moves on to the next step, which is information search. After gathering information, the consumer moves on to the alternative evaluation stage.
Step-by-step explanation:
The consumer decision process begins with need awareness. This is when the consumer becomes aware of a need or want that they have. It could be triggered by internal cues, such as hunger or boredom, or external cues, such as an advertisement or recommendation from a friend.
Once the need awareness stage is reached, the consumer moves on to the next step, which is information search. This is when the consumer gathers information about possible solutions to their need or want.
They may seek out information online, read reviews, or ask friends for recommendations.
After gathering information, the consumer moves on to the alternative evaluation stage. This is when they compare different options and evaluate their pros and cons. They may consider factors such as price, quality, and brand reputation when making their decision.