Question

Which of the following is tru of the buying behavior of organizational customers?

a. organizational buyers are soley influenced by economic factors.
b. purchasing managers and others involved in organizational buying decsions do not expect friendly relationships with suppliers.
c. Purchasing managers and others involved in organizational buying decisions do not expect friendly relationships with suppliers
d. in organizaitonal buyign the needs of individuals who influence the purcahse are not important
e. behavioral dimensions like security, status, and a sense of accomplishment affect organizational buying

Answer 1

Organizational buyers are influenced by behavioral dimensions like security, status, and a sense of accomplishment.

option (A)

Step-by-step explanation:

The correct statement regarding the buying behavior of organizational customers is: d. In organizational buying, the needs of individuals who influence the purchase are not important.

Behavioral dimensions like security, status, and a sense of accomplishment affect organizational buying.