Question

Which of the following is the most accurate definiton of term segementing

a. it is a disaggregating or breaking down porcess
b. it assumes that each person should be treated as a separate target market
c. it assumes that all customers can be clustered into profitable market segments
d. its an agregating process-clustering peoplingwiht similar needs into a makret segement
-it usese scientific rules to decide howmany submarkets exist.

Answer 1

Segmentation is the process of aggregating people with similar needs into market segments using scientific rules. It helps businesses better target their marketing efforts and tailor their products or services to meet the specific needs of each segment.

Step-by-step explanation:

The most accurate definition of term segmentation is option D: it is an aggregating process, clustering people with similar needs into a market segment, using scientific rules to decide how many submarkets exist.

Segmentation is a marketing strategy that involves dividing a larger market into distinct groups (segments) of consumers with similar characteristics, needs, or behaviors. By identifying these segments, businesses can better target their marketing efforts and tailor their products or services to meet the specific needs of each segment.

For example, a cosmetics company might use segmentation to divide their market into segments such as teenagers who want acne treatment products, working professionals who need anti-aging skincare, and older adults who prefer moisturizing products. This allows the company to develop targeted advertising, product packaging, and pricing strategies for each segment, increasing their chances of success.