Final answer:
In new-task buying, a good salesperson should contact deciders, gatekeepers, influencers, and buyers, as they all play critical roles in the purchasing decision process. The correct option is e. all of these
Step-by-step explanation:
For new-task buying, a salesperson aims to engage key individuals involved in the purchasing decision of a company. These individuals play varied but crucial roles in the process and include deciders, gatekeepers, influencers, and buyers or purchasing managers.
When making a sales pitch, it is essential to connect with all of these individuals because each has a distinct impact on the outcome of the purchasing process.
Deciders have the final say on whether a purchase goes ahead, while gatekeepers control access to the deciders and other key personnel. Influencers contribute information and advice, and the buyers or purchasing managers handle the administrative aspects of the transaction.
Therefore, to ensure the best chances of success in new-task buying, a good salesperson will attempt to contact e. all of these. The correct option is e. all of these