98.6k views
5 votes
A marketing strategy specifies

a. all company's resources
b. a marketing mix
c. a target market and related amrketing mix
d. a target market
e. a target makret and the company's objectives

1 Answer

2 votes

Final answer:

A marketing strategy usually includes a target market and related marketing mix, which involves a detailed market analysis and the tactical elements of product, price, place, and promotion.

Step-by-step explanation:

A marketing strategy typically specifies a target market and the related marketing mix. It involves market analysis, which includes understanding the target audience, their needs and preferences, as well as the competition and overall market conditions.

The marketing mix, on the other hand, consists of the tactical elements that a company will use to execute its marketing strategy, often referred to as the 4Ps: product, price, place, and promotion. These elements detail the shapes and dimensions of a company's marketing efforts across different components and touchpoints.

User Doniel
by
8.5k points