Final answer:
The difference between a marketing strategy and a marketing plan is that the former outlines overall goals and how to reach the target audience, whereas the latter contains specific actions, timelines, and budget details to implement those strategies.
Step-by-step explanation:
The main difference between a marketing strategy and a marketing plan is that a marketing strategy outlines the overall value proposition, goals, and approach to reach the target audience, whereas the marketing plan deals with the practical application of the marketing strategy, including specific actions, timeframes, budgeting, and details on how to implement the strategies. Essentially, a marketing strategy is the conceptual aspect of marketing that identifies what to do, and a marketing plan is the operational aspect, detailing how to execute the strategy.
An analogy could be that a marketing strategy is like a game plan for a football coach, identifying the plays and approach to win against the competition, while the marketing plan would be the playbook detailing how and when each play will be executed during the games.
Therefore, option b: "time-related details are included in a marketing plan" is the correct answer because it emphasizes the practical, logistical aspects included in a marketing plan, differentiating it from the more conceptual nature of a marketing strategy.