Final answer:
Chelsea engaged in extensive problem solving for her flat panel TV purchase. This involved a significant amount of information gathering and evaluation due to the high stakes of the purchase. Option a
Step-by-step explanation:
When Chelsea decided to buy her first flat panel TV, she engaged in a thorough decision-making process that included consulting various product reviews, gathering information from friends and salespeople, defining key criteria, and evaluating different options.
This strategic approach to her purchase is known as extensive problem solving. It involves a high level of involvement and cognitive processing because the purchase is significant, expensive, and likely to have a substantial impact on her satisfaction.
Regarding the self-check questions on the degree of imperfect information for different purchases:
Buying apples at a roadside stand would likely have a low degree of imperfect information as the product can be seen and assessed directly.
Buying dinner at a neighborhood restaurant would also have a low degree of imperfect information because you can typically judge the restaurant based on previous experiences or its local reputation.
Buying a used laptop computer at a garage sale would have a high degree of imperfect information due to the uncertainty about the product's history and functionality.
Ordering flowers over the internet for a friend in a different city would have a high degree of imperfect information since you cannot see the actual flowers being sent and must rely on the description and reputation of the florist.
Every purchase is made on the belief about the satisfaction the product or service will provide. In the case of unclear or imperfect information available to the buyer or seller, this can result in buyer's remorse or reluctance to make future purchases. option a