Final answer:
The General Electric strategic planning grid is an approach for evaluating possible marketing objectives and selecting target markets. option (E)
Step-by-step explanation:
The General Electric strategic planning grid is an approach for evaluating possible marketing objectives and selecting target markets. It helps with analyzing and evaluating existing and potential plans within a company's marketing strategy.
The grid consists of two dimensions: market attractiveness and business strength. By plotting different products or markets on the grid, companies can identify growth opportunities, make informed decisions about resource allocation, and develop effective marketing strategies.
For example, a product or market with high market attractiveness and strong business strength would be a good target for investment and expansion, while a product or market with low attractiveness and weak business strength would be a candidate for divestment or repositioning.