Question

Jazzy Tile segmented its borach product market and decided to aim at two different segments, offering each segment a different marketing mix. Jazz is following the ____ appraoch

a. mass marketing
b. multiple target market
c. combined target market
d. single target market
e. none

Answer 1

Jazzy Tile is using a multiple target market approach, where they segment the market and tailor distinct marketing mixes to different segments. Option B is correct.

Step-by-step explanation:

Jazzy Tile is following the b. multiple target market approach by segmenting its broach product market and deciding to aim at two different segments, each with a distinct marketing mix. This strategy involves tailoring a unique marketing mix to suit the specific needs and wants of different segments instead of using a one-size-fits-all approach like mass marketing. Businesses that utilize the multiple target market strategy recognize the diversity within a broader market and strategically position themselves to cater to multiple segments effectively.