Question

The total system view of the marketing concept builds on the idea that

a. a company should not have specialized departments
b. all departments -not just markting- should be guided by consumer needs.
c. sales should be the firms hgih level objective
d. each department in an org should do what it does best.
e. none of the above

Answer 1

The total system view of the marketing concept emphasizes that every department within a company should be oriented towards meeting consumer needs, aligning with the idea that varied product offerings create value in a market-oriented economy.

Step-by-step explanation:

The total system view of the marketing concept suggests that all departments - not just marketing - should be guided by consumer needs. This approach recognizes the necessity of internal collaboration to fulfill consumer demands and maintain a competitive advantage in the market. It aligns with the notion that in a market-oriented economy, the provision of product differentiation and addressing consumer preferences creates value and justifies the costs associated with advertising and marketing.

Despite debates on the social value of product variety and differentiation in a market-oriented economy, the success of businesses often depends on understanding and delivering to consumer needs. Every department within a company, from product development to customer service, must keep the consumer in mind. This integrated approach aims to create a harmonious alignment towards consumer satisfaction, thereby improving a firm's capacity to attract and retain customers.