220k views
5 votes
Product is concerned with

a. packing and warranty
b. branding
c. services
d. physical goods
e. all of the above

User Leonixyz
by
8.5k points

1 Answer

3 votes

Final answer:

Product concerns encompass various aspects including branding, services, packing, and physical goods, as well as intangible elements like satisfaction guarantees and brand reputation.

Step-by-step explanation:

When discussing product attributes, this encompasses various aspects, including packing, branding, services, and physical goods. The physical aspects often highlighted in advertisements include features such as an unbreakable bottle, nonstick surface, and freezer-to-microwave compatibility. Moreover, a firm's location, like a gas station at a crowded intersection or a supplier near an automobile manufacturer, can advantageously distinguish a producer from its competitors. On the other hand, intangible aspects, such as the promise of satisfaction, reputation for quality, services like free delivery, or the facilitation of loans to purchase the product, can also set one product apart from another. Finally, product differentiation can arise in the minds of consumers, often influenced by repeated advertising and brand loyalty.

User Becca
by
7.4k points