Final answer:
Campaign Manager’s reporting and optimization abilities are the most beneficial for Shauna to gain insights and improve her advertising strategy. She can track performance, refine her targeting, and manage campaigns to enhance digital marketing efforts.
Correct option is B
Step-by-step explanation:
Shauna is considering using Campaign Manager for her company's digital marketing efforts to gain insights and improve their advertising strategy. The benefit that best matches her need is: Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance. By leveraging these capabilities, Shauna can analyze data to understand how the campaigns are performing and make data-driven decisions to enhance efficiency and effectiveness.
Strategies that campaign managers often employ include message targeting to construct clear and concise campaign messages based on the issues that are most important to their audience. Visibility through media attention is also crucial, as it provides a platform that is generally considered more reliable than a candidate's own materials. Finally, a thorough campaign strategy is imperative to determine where votes can be found and how to effectively engage with potential supporters.
In Shauna's context of digital marketing, similar principles apply. By using Campaign Manager, she can identify the strategies and media that are most effective in reaching her audience, optimize targeting to reach specific customers, and manage all advertising campaigns in one place.