Question

Sports Gear has an upcoming campaign that is targeted to Brazil.

What should the trafficker do to see how many conversions occurred from users in Brazil?
A. View location data under the "Verification" tab
B. Create a Cross-Dimension Reach report to view the overlap metrics
C. Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics
D. Visit the "Floodlight Activities" page and check out the number of Floodlight impressions in the last 24 hours

Answer 1

The trafficker should create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics to see how many conversions occurred from users in Brazil.

Step-by-step explanation:

To see how many conversions occurred from users in Brazil for Sports Gear's upcoming campaign, the trafficker should create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics. This type of report allows the user to filter data based on geographic location and analyze conversion data tied to those specific regions. By including location dimensions in the report, the trafficker can effectively isolate the conversion data for the Brazilian market, which is critical for assessing the campaign's success within that target audience.

Answer 2

To see how many conversions occurred from users in Brazil for the Sports Gear campaign, the trafficker should choose option C: Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics.

Step-by-step explanation:

Option C is the appropriate choice for tracking conversions based on location. By creating a Standard or Floodlight report with location dimensions, the trafficker can specifically analyze the campaign's performance in Brazil. This allows for a detailed examination of conversion metrics associated with users from Brazil. Options A and B are not directly related to tracking conversions based on location. Option D, visiting the "Floodlight Activities" page and checking Floodlight impressions, provides information on impressions rather than conversions and does not specifically address the geographical aspect of the campaign.

Option C is the answer.