Final answer:
The phase of the social media campaign that begins after the kick-off meeting is the implementation stage, where the campaign team implements the strategy and conducts an organized campaign, utilizing personal appearances and social media to reach potential supporters.
Step-by-step explanation:
The phase of the social media campaign that begins after the kick-off meeting is the implementation stage. After the overall campaign strategy has been determined, the campaign team implements the strategy and conducts an organized and well-planned campaign.
This includes the candidate going on the campaign trail to make personal appearances and using various media platforms, including social media, to gain attention and reach potential supporters.