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How might a campaign staff determine what issues are of the most concern to the candidate's potential supporters?

A) setting the agenda
B) persuading the public of the value of your solutions to problems while ignoring your opponent
C) debating issue positions with your opponent
D) avoiding all talk of issues
E) organizing a focus group

1 Answer

3 votes

Final answer:

A campaign staff can determine what issues are of the most concern to the candidate's potential supporters through methods such as organizing focus groups, using polls, and setting the agenda.

Step-by-step explanation:

A campaign staff can determine what issues are of the most concern to the candidate's potential supporters through various methods:

  1. Organizing a focus group: By convening a focus group consisting of voters who share their views about the candidate and the election, campaign staff can gain insights into the concerns and priorities of potential supporters.
  2. Using polls and pollsters: Campaigns can use polling information to identify the issues that are most important to the public and the candidate's potential supporters. This information guides strategic decisions, such as what issues will be discussed and what type of message to deliver.
  3. Setting the agenda: Campaigns can proactively set the agenda by framing the issues in a compelling way that raises persuasive dimensions or critical needs. By highlighting the importance of certain issues, campaign staff can determine the concerns of potential supporters.
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