Final answer:
Product placement advertising involves integrating branded products or logos into movies or TV shows. The brand personality and positioning must align with the characters and plot of the story.
The Correct option is; D) The brand personality and its positioning must "fit" with the characters and plot of the story.
Step-by-step explanation:
Product placement is a form of advertising in which branded products or logos are integrated into movies or TV shows. It is not true that product placement is so powerful that other forms of product advertising are unnecessary. In fact, product placement is often used in conjunction with traditional advertising to maximize brand exposure.
Product placement relies on visual exposure, but it is not limited to visual exposure only. Some product placements may also include verbal mentions or references to the brand or product.
The duration of a brand's exposure in a movie or TV show through product placement does not necessarily depend on the amount they pay. The length of exposure is determined by factors such as the relevance of the brand to the characters and plot of the story.
Therefore, the correct statement about product placement advertising is that the brand personality and its positioning must 'fit' with the characters and plot of the story.