Final answer:
Tom should set up two separate campaigns for the West coast and East coast businesses of Surf-N-Board. He can track conversions using a single tracking code and differentiate them using labels or custom parameters.
Step-by-step explanation:
Tom should configure the Surf-N-Board account by setting up two separate campaigns, one for the West coast business and another for the East coast business. He can create different ad groups and ads targeting each specific region, and set up conversion tracking to measure the success of each campaign.
Since conversions are on the same website, Tom can track them using a single conversion tracking code and differentiate them using conversion labels or custom parameters.