Final answer:
A display ad is served through an ad server in a series of steps: receiving the ad request, determining the ad to serve, retrieving the ad, and sending it to the web browser for display.
Step-by-step explanation:
How is a display ad served through an ad server?
A display ad is served through an ad server in a series of steps:
- The ad server receives an ad request from a visitor's web browser.
- The ad server uses targeting criteria to determine which ad to serve.
- The ad server retrieves the selected ad from the advertiser's server.
- The ad server sends the ad to the visitor's web browser for display.
For example, let's say a visitor is browsing a sports website, and an advertiser wants to display a sports-related ad. Upon receiving the ad request, the ad server checks its targeting criteria (such as keywords, demographics, or location) and determines that the visitor meets the criteria for the sports-related ad. The ad server retrieves the ad from the advertiser's server and delivers it to the visitor's web browser, where it is displayed on the website.