Question

What is required to track mobile app conversions using Floodlight tags?

A. A Floodlight tag with the activities set to collect in-app variables, available in DT files
B. A dynamic publisher pixel implemented in the Floodlight tag
C. An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
D. A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Answer 1

To track mobile app conversions using Floodlight tags, you need to create a Floodlight tag with in-app variables, implement a dynamic publisher pixel, and pass a user-resettable device identifier.

Step-by-step explanation:

To track mobile app conversions using Floodlight tags, you need to:

1. Create a Floodlight tag with the activities set to collect in-app variables. These variables will allow you to track specific actions within the app, such as purchases or sign-ups.
2. Implement a dynamic publisher pixel in the Floodlight tag. This pixel helps capture and report the conversion data accurately.
3. Pass a user-resettable device identifier to both the Floodlight tags and the ad tags running in apps. This identifier helps match the conversions to specific users.

By following these steps, you can effectively track mobile app conversions using Floodlight tags.