Final answer:
Candidates may use memorable headlines and catchphrases to grab the public's attention.
Step-by-step explanation:
Headlines and Catchy Phrases
Candidates may try to sum up their ideas in memorable headlines and catchphrases that grab the public's attention. These are short, impactful statements that are easily remembered and understood by the audience. Just like in writing a blog post or delivering a speech, catchy phrases and slogans help engage the readers or listeners and make the message more effective.
Examples
For example, a candidate might use catchy phrases like 'Change We Can Believe In' or 'Make America Great Again' as their campaign slogans. These slogans encapsulate the candidate's main ideas and have become memorable and influential in shaping public opinion.
Usage
Catchy phrases and headlines are used not only in political campaigns but also in advertising, marketing, and public speaking. They serve to attract attention, create a lasting impression, and generate interest in the message being conveyed.