Final answer:
An advertiser is designated as a 'child' when there are no campaigns tied to the 'parent' advertiser, it is part of a subaccount, it has no 'child' advertisers of its own, and there are no Floodlight activities associated with it.
Step-by-step explanation:
To designate an advertiser as a "child" within the context of digital advertising platforms, certain conditions must be met. A advertiser can be considered a child if:
- There aren’t any campaigns associated with the "parent" advertiser.
- The advertiser is part of a subaccount.
- The advertiser doesn’t have any "child" advertisers associated with it.
- There aren’t any Floodlight activities associated with the "child" advertiser.
These conditions ensure the clear hierarchical structure of the accounts is maintained and allows for organized management of campaigns and metrics. In such structures, the parent account typically controls settings and permissions which cascade down to the child accounts. The absence of Floodlight activities, which are used for conversion tracking, signifies that the child advertiser has not yet started to deploy its own individual campaigns that would require conversion tracking. An advertiser belonging to a subaccount is typically designed to segment or organize the advertising efforts within a larger organization. A subaccount setup could reflect a brand's presence in multiple regions or divisions.