Final answer:
The inclusion of all business units affected by a social media campaign in the planning process ensures operational buy-in, incorporates diverse perspectives, and leverages combined resources, thereby enhancing the campaign's effectiveness.
Step-by-step explanation:
It is considered good practice to ensure that any business units potentially impacted by a social media campaign are included in planning meetings because social media has the capacity to rapidly accelerate issue awareness and leadership emergence, as seen in the preliminary stages of issue engagement.
When all relevant parties are involved from the outset, there is a greater likelihood of achieving buy-in, understanding of the campaign objectives, and valuable feedback, which can inform and shape the project design and execution.
Moreover, the incorporation of diverse perspectives can lead to expanded outreach, promotion of diversity among attendees, and more cost-effective use of combined resources.
The relevance of social media in today's context, as emphasized by its role in choice-making, fundraising, and professional networking, underscores the necessity of collaborative planning to ensure the coherence and effectiveness of the campaign message across various sectors of a business.