Final answer:
Campaign organizations determine which issues and messages to emphasize through strategies such as message targeting, identifying supporters, and campaign strategies.
Step-by-step explanation:
Campaign organizations determine which issues and messages to emphasize through various strategies:
- Message Targeting: Organizations use polls and target groups to determine the most important issues to potential supporters. This information is used to construct campaign messages that are simple and easy to understand.
- Identifying Supporters: Candidates use polls to identify the sources of public support. This information helps determine what issues to discuss and who the message will be targeted to.
- Campaign Strategies: Campaign staff determine the number of votes needed to win and where to find those votes. This guides the entire campaign process, including who to reach out to for support, what events to attend, and what type of media to utilize.
These strategies, combined with the use of focus groups and media coverage, help campaign organizations effectively determine the issues and messages to emphasize.