Final answer:
A stump speech is given at campaign stops, where a candidate outlines their views on issues and their campaign platform. It is part of their strategy to reach voters, alongside digital media and targeted messaging.
Step-by-step explanation:
In a stump speech, which is delivered at most campaign stops, a candidate gives his or her views on the basic issues. This speech is an essential part of a candidate's campaign trail as it presents their campaign platform, stance on important issues, and responses to their opposition's challenges. These speeches, along with political debates, appearances, and the use of traditional and digital media, such as personal blogs and campaign websites, form a composite strategy to connect with potential voters and disseminate targeted messages effectively.
Candidates craft both a general message for broad dissemination and more targeted messages that can be condensed into '30-second sound bites' or campaign slogans. This comprehensive communication strategy is crucial for candidates who wish to reach a wide audience and secure as many votes as possible in both local and national elections.