Final answer:
When dynamic display creatives are published from Studio, the creative type set in Campaign Manager is Rich Media. Rich Media allows for interactive and engaging ad experiences with customizable content based on real-time data, distinguishing it from simpler ad formats such as static images or standard HTML5 banners.
Step-by-step explanation:
When dynamic display creatives are published from Studio, the creative type set in Campaign Manager is typically Rich Media. This allows for a more engaging and interactive experience for users compared to static image ads or basic HTML5 banners. Rich Media creatives can include features such as video, audio, and other interactive elements that can capture the attention of viewers and encourage them to interact with the ad. These types of ads are designed to accommodate various screen sizes and devices, making them ideal for modern digital advertising campaigns.
The dynamic display creative itself is a form of Rich Media that automatically adjusts its content based on real-time data such as location, language, user behavior, and other factors. This level of customization and engagement is what sets Rich Media apart from simpler ad formats like static images or standard HTML5 banners. It's important to note that while the custom display interstitial is another type of interactive ad format, it is not dynamically personalized in the same way that Rich Media creatives are when published from Studio to Campaign Manager.
In summary, Rich Media is the creative type you're working with once your dynamic display creatives go live from Studio into Campaign Manager. Not only is this beneficial for creating a more enticing ad experience, but it also provides advertisers with valuable engagement metrics and the ability to optimize their creatives based on user interactions.