Final answer:
Success in service system design for a company relies on a combination of good service products and efficient process design, as both are essential for customer satisfaction and effective service delivery.
Step-by-step explanation:
The key to success for a company in service system design is both good service products and good process design. A good service product is crucial as it directly impacts customer satisfaction and retention; it represents the value proposition offered to the customer. Additionally, a good process design ensures that the service delivery is efficient, cost-effective, and consistent in quality, which is essential for the scalability and sustainability of service operations.
It is important to emphasize that while having a strong service offering is important, without an equally robust process design, the company might struggle with executing the services effectively. Similarly, an excellent process design with a poor service product will not attract or retain customers. Therefore, service system design success lies in the intersection of both elements working together harmoniously.