Final answer:
Entertaining is the fusion of a retail environment with theater or theme park-like elements, creating an engaging and entertaining space for shoppers.
Step-by-step explanation:
Entertaining combines the element of a retail environment with theater or theme park-like elements. This concept capitalizes on the idea that similar to amusement parks with their electric lights and steam-powered rides, a retail space can provide visceral thrills and entertainment alongside the shopping experience.
Not only does entertaining merge shopping with entertainment, but it also relates to material culture by integrating patterns of action and speech that make these environments both familiar and exciting to visitors. Environmental Theatre, for example, involves an actor telling a story and an audience engaging in the narrative, which could take place in a retail environment turned playful and theatrical space. It reflects the multifaceted nature of theatre today, which is known to educate and entertain simultaneously.