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Service blueprinting accomplishes which of the following?

1. Generates attributes that are important to the customer
2. Maps the customer process and examines interactions
3. Analyzes potential customers satisfaction levels
4. Analyzes potential revenues and profits from a new service design
5. Both 1 and 3

1 Answer

1 vote

Final answer:

Service blueprinting primarily maps the customer process and examines interactions within a service design framework. It does not directly generate customer attributes, analyze satisfaction levels, or analyze potential revenues and profits from a new service design. Option 2 is correct.

Step-by-step explanation:

Service blueprinting is a tool used in service design to visualize the process of service delivery by mapping out the service process, points of customer contact, and the physical evidence of service from the customer's point of view. Among the options provided, service blueprinting accomplishes mapping the customer process and examines interactions (maps the customer process and examines interactions).

Service blueprinting is focused on understanding the customer journey and the different touchpoints rather than directly assessing potential revenues or customer satisfaction levels, or generating customer attributes. It is a key tool in identifying service gaps, areas of customer confusion or frustration, and opportunities for improvement.

User Matej Bukovinski
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