Final answer:
About 90% of online shoppers claim they would like to have some type of human contact. Option 4 is correct.
Step-by-step explanation:
In today's digital shopping landscape, a staggering 90% of online shoppers express a desire for some form of human interaction during their shopping experience. Despite the convenience and efficiency of online platforms, the longing for human contact remains strong. This preference often surfaces when customers encounter complex issues, seek personalized recommendations, or require reassurance before making a purchase.
Human interaction provides a sense of trust, empathy, and immediate assistance that automated systems can't always deliver. Live chat support, helplines, or even interactive customer service bots with a human touch are increasingly sought after. Acknowledging and integrating these human-centric elements into the online shopping journey have become critical for businesses aiming to build strong customer relationships and foster loyalty in an increasingly competitive digital market.
Correct answer: 4. 90%