Final answer:
The strategic design choice not relevant when developing good customer service on the web is 2. product itself. Design choices focus instead on aspects like input, outcome, touch points and process. The product is considered a core offer of the company rather than a design choice in this context.
Step-by-step explanation:
When developing good customer service on the web, certain strategic design choices must be made that impact the user experience. Among the options provided, product is usually not considered a design choice but rather a core aspect of what the company offers.
Design choices include decisions about the input, or the ways in which customers can provide information or communicate their needs to the company; the desired outcomes, which focus on the end-goals of the service; touch points, which are the various moments of interaction between the customer and the business; and the process, which includes the steps taken to resolve customer issues or inquiries.
The design process in a broader context involves steps such as exploring possibilities, defining the problem, generating ideas, and refining the design. The final step of the design process is typically to communicate process and results or implement the design after thorough testing and evaluation. Quality of design is often assessed based on how well it addresses specified criteria and constraints as well as how effectively prototypes were tested.