Question

Which of the following functions are involved in operations:

1. Accounting
2. Finance
3. Marketing
4. All of the above
5. None of the above

Answer 1

Marketing is involved in operations and it plays a crucial role in the production and distribution of goods and services, connecting them to end consumers.

Step-by-step explanation:

The function of marketing is indeed involved in operations. Operations concern themselves with the production of goods, their distribution, and the provision of services. Marketing is a critical part of operations as it connects the production of goods and services with the end consumers through promotion, pricing, and distribution strategies. Services like plumbing, journalism, or marketing use some physical resources but focus more on the interaction with customers and satisfying their needs.

Marketing is one of the functions that is sufficiently important to be discussed in its own module, as indicated in the reference materials. It is a bridge between the product/service creation and its actual sale, ensuring that consumer needs are met and that the products are positioned correctly within the market.