Question

Which of the following is not a core Competence?

1. Provide access to a wide array of potential markets
2. Contribute to the customers perceptions of the benefits of the end product
3. Be difficult for other competitors to imitate
4. Compete on quality

Answer 1

Competing on quality is not a core competence; it is a competitive strategy (4). Core competencies are unique capabilities that give a firm an advantage, such as market access, customer benefits, and being hard to copy.

Step-by-step explanation:

The question at hand relates to identifying which option is not a core competence. Core competencies are the strengths and unique capabilities that provide a company with competitive advantages in the market. Generally, a core competence should meet several criteria: it should provide access to a variety of markets, enhance customer benefits of the end product, and be difficult for competitors to imitate.

Additionally, a core competency usually encompasses the notion of differentiated products, which means products that stand out from the competition through various means such as unique features, better quality, or exceptional service. Hence, the option that does not align with these concepts is 'Compete on quality,' as it is a strategy rather than a core capability inherent to the firm.