Final answer:
FedEx's most emphasized competitive priority is service, focusing on reliable on-time delivery, which is crucial for their reputation and customer satisfaction. Cost management enhances their service reach and supply capabilities.
Step-by-step explanation:
The competitive priority emphasized most by FedEx is service. FedEx is known worldwide for its commitment to providing reliable, on-time delivery services, which is a cornerstone of its business model. They focus on ensuring that packages are delivered safely and on time, which is crucial for maintaining their reputation and customer satisfaction. The provided reference to a messenger company indicates that while cost can be a significant factor for businesses in the delivery sector, reducing costs such as gasoline expenses can enhance the ability to provide quality service by allowing the company to serve a greater area and increase its supply capabilities. FedEx, recognizing the importance of reliability, maintains that service quality is a critical competitive priority.